Read the latest news on Global & Indian OOH & DOOH business
WEBRead the latest news, analysis and commentary on global & Indian Out of Home (OOH) & Digital OOH Advertising business with focus on media investments, media planning & buying, creativity, adtech & innovative solutions, ad …
Media4Growth - Read the latest news on Global & Indian OOH
WEBGoogle’s latest campaign for Pixel 9 spotted along Mumbai’s Western Express Highway. The Google Pixel 9 campaign, featuring kinetic motion-led creatives, is displayed on ProDigi DOOH network along Mumbai’s Western Express Highway, making the product the hero with... Contracts & Investments.
Events - Media4growth
WEBSignpost India, Bright Outdoor Media, Graphisads receive Indian OOH Business Achievers Award at OAC 2024. The awards were bestowed upon the three Indian OOH companies for taking the pioneering steps to go public and get listed on the stock exchanges.
Magazine - Media4growth
WEBOutdoor Asia (September 2024) Issue Covers –. -The 18th OOH Advertising Convention (OAC) 2024. -Key industry updates, including discussions on sustainability and leadership. You’ll also find highlights from the OOH Advertising Awards (OAA) 2024, where top achievements were recognised. -The magazine features insights on …
Ocean Outdoor UK adopts new sustainability strategy
WEBSeptember 25, 2023. By. M4G Bureau. Ocean Outdoor UK has launched a new sustainability initiative which moves the company closer towards delivering its decarbonisation goals and reaching net zero by 2040. Effective from January 2024, Ocean UK will pledge a percentage of its annual revenue to …
Campaigns - Media4Growth
WEBWhatsApp’s striking OOH campaign: A blend of design, message, and innovation. The campaign across Edge7 billboards communicates core WhatsApp features that resonate deeply with users, reminding them of the app’s security and privacy features. Campaigns.
‘OOH business in Delhi is on the ascendancy’ - Media4growth
WEBApril 15, 2024. By. M4G Bureau. Rohit Chopra, COO, Times OOH. The Delhi OOH market, which has been foundational to Indian OOH’s overall growth, has seen a see-saw in the business prospects of certain media owning firms in the outdoor segment. While one part of the industry maintains that the Delhi OOH market continues its ascendancy, views ...
TerryWhite Chemmart moves into retail media with Zitcha …
WEBJul 31, 2024 · TerryWhite Chemmart (TWC), which has 600 community pharmacies across the country, is the latest major retailer to enter the rapidly accelerating Australian retail media market, which PwC predicts will hit $3 billion by 2027. The Zitcha retail media platform was selected following a competitive pitch, will …
‘Sustainability is core to OOH’ - Media4growth
WEBMarch 29, 2024. By. Rajiv Raghunath. Sustainability is becoming an increasingly important factor determining the future of OOH business. While, currently most OOH firms may not be directly mandated to adhere to sustainability norms across the board, their participation in the OOH value chain will require them to adopt sustainability best ...
‘National campaigns invariably cover Gujarat markets’
WEBApril 19, 2024. By. M4G Bureau. Abhijit Sengupta. “Gujarat market has seen tremendous growth post the pandemic. All major cities of Ahmedabad, Vadodara, Surat and Rajkot have witnessed substantial growth in OOH media. And yet the demand supply is well balanced and not stressed,” states Abhijit Sengupta, CEO of OAP Mediatech in an interview ...