Duolingo’s strategy starkly deviates from traditional corporate messaging and instead capitalizes on pop culture references and other outlandish marketing tactics. Not every company needs to adopt ...

Duolingo Whether clambering into a sweaty mascot suit, trying to source an owl bust carved from watermelon, or recording 200 clips of armpit fart sounds for a Super Bowl commercial, there's rarely a ...

Duolingo has long used offbeat, humorous marketing tactics to differentiate ... the company’s success was driven by its product-led strategy and continued emphasis on user engagement.

Duolingo’s marketing isn’t just about racking up ... And while many brands try (and fail) to emulate Duolingo’s unhinged social strategy, Kuczynski makes it clear: “You can copy the ...

Duolingo's growth, with DAUs up 51% and new verticals like math and music, positions it for future success despite valuation ...

“It's the biggest thing I've seen happen in my time here in terms of cultural impact and response,” says Duolingo’s global head of communications, Sam Dalsimer. “It's a result of our social-first ...

While the broader market has struggled with the S&P 500 down 1.7% since October 2024, Duolingo has surged ahead as its stock ...

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...