Technical.ly10d
How Duolingo’s social media team built a viral marketing strategy
Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.
Duolingo’s Latest Stunt Reveals an Innovative Marketing Strategy
Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.
4 Lessons From Duolingo’s Marketing Playbook
Duolingo’s playful and purpose-driven marketing strategy has made its lime-green ... On TikTok, Duo’s witty engagement with ...
Soap Central on MSN9d
Duolingo recreates Ashton Hall’s viral ‘morning routine,’ and the internet can’t take it seriously
After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's ...
Warc23d
Duolingo sees brand-building success from an unusual strategy
Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...
Campaign Asia16d
Duolingo comms head Sam Dalsimer leads 'wholesome unhinged' strategy
“It's the biggest thing I've seen happen in my time here in terms of cultural impact and response,” says Duolingo’s global head of communications, Sam Dalsimer. “It's a result of our social-first ...
Yahoo5d
Duolingo parodied Ashton Hall's morning routine, and it's total genius
Duolingo's brand mascot has made ... any other brand when it comes to social media media marketing, showing how to take advantage of viral trends in order to keep the brand visible and relevant.
Sportskeeda9d
"The pick me of all pick me brand accounts"—Netizens react as the Duolingo mascot humors Ashton Hall's viral morning routine
On March 26, 2025, Duolingo recreated fitness influencer Ashton Hall’s viral morning routine in ... while others praised the brand’s marketing team. On the other hand, one user said that ...