Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's ...

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...

Duolingo has risen in popularity in large part due to its “unhinged” personality on social media. The latest Duolingo stunt that sent the internet into a frenzy and garnered significant media ...

The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost daily active users by 51% and revenue by 41% in the fourth quarter. In an elaborate ...

Duolingo subjects its users to "emotional blackmail." Gen Z loves it. A few weeks before flying to Lisbon for vacation earlier this year, I redownloaded Duolingo. I'd used the language-learning ...

Here’s what makes a great marketing stunt—and how to turn a moment into momentum. Duolingo has perfected the art of ...