What is also important is keeping up with trends and strategies to ... and 447,000 engagements. “TV has surpassed mobile and is now the primary device for YouTube viewing in the U.S. (by watch ...

NEW YORK—YouTube hit record share of monthly TV viewing in February and had the largest share of TV viewing by the major media companies, according to Nielsen’s February 2025 Media Distributor Gauge, ...

The feature is currently only for TV-based viewing. This feature lets you jump to various segments within select news programs on YouTube TV. Similar to the key plays view for sports, on some ...

Time spent watching YouTube on TV is up 53% compared to the same month two years ago. The overall viewing bump has been driven by older audiences, with viewing from adults ages 65 and up ...

YouTube's TV viewership continues to grow, partly thanks to viewers 50 and older, per Nielsen data. Adults 65 and up nearly doubled their YouTube viewing on TV over the last two years. Traditional ...

According to Nielsen’s February 2025 Media Distributor Gauge: “YouTube ... TV has grown from 7.9% to 11.6% in that time, according to Nielsen’s The Gauge reports. Additionally, the overall ...

Time spent watching the Alphabet-owned video platform on TV is up 53% from the same period two years ago, according to Nielsen.