Apple offers discounts on iPhones in China to counter competition from Huawei amid economic challenges and declining market share.

Apple is giving customers 500 Chinese yuan ($68.50) off of the iPhone 16 Pro or iPhone 16 Pro Max and 400 yuan off the iPhone 16 or iPhone 16 Plus. For a long time Apple has resisted offering discount through its own retail channels but more recently has done so,

Shoppers in China are getting rare discounts on iPhones as Apple faces growing competition from local brands. The four-day promotion, which starts this Saturday (4 January), includes discounts of as much as 500 yuan ($68.50, £55.30) on some of the US technology giant's newest handsets.

Apple is offering rare discounts of up to 500 yuan ($68.50) on its latest iPhone models in China, as the U.S. tech giant moves to defend its market share against rising competition from domestic rivals like Huawei.

Apple stock sank Thursday on news reports that the consumer electronics giant cut iPhone prices in China to compete with domestic rivals such as Huawei.

Apple has announced rare direct discounts on its flagship iPhone models and other products in China, signaling an effort to counter

Apple has announced discounts of up to 500 yuan ($68.50) on its iPhone models in China, marking a rare move to maintain its foothold in the world’s largest smartphone market. The promotion, spanning January 4 to 7,