As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

York's Mural Park is introducing new technology and signage in order to connect visitors with downtown art and food.

These trends promise to redefine how manufacturing professionals and organizations leverage AR for innovation and growth.

Augmented reality sports apps are reshaping how fans engage with games, offering real-time stats, instant replays, and new in ...

Surespan adopted zero-trust network access to send and protect files. It also introduced AR headsets to connect workers in ...

A visitor trail about witch trials in the 16th and 17th centuries is being brought to life by augmented reality. The Tendring ...

Apple is said to be working on a pair of AR (augmented reality) glasses, intending to launch them ahead of Meta’s competing ...

AMC Theatres is thinking outside of the box with how mobile can elevate the moviegoing experience via an in-application augmented reality feature. The movie chain has updated its iPhone app to let ...

The character creator inZOI starts with is definitely impressive. It immediately shows off the visuals, and offers tons of ...

Augmented reality (AR) guidance for placing external ventricular drains (EVD) at the bedside has been clinically validated, showing greater precision and fewer complications compared to the ...

Eye tracking plays a critical role in the latest virtual and augmented reality headsets and is an important technology in the entertainment industry, scientific research, medical and behavioral scienc ...