CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

It might be the province of uncharitable souls to suggest that coffee giant Starbucks ($SBUX) is desperate, but its latest ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

The coffee giant is betting on new cold beverage options to reignite customer interest and boost revenue. Among the highlighted innovations are protein cold foam and coconut water cold brew, signaling ...

Starbucks is working on building an innovative new menu. According to Restaurant Dive, Starbucks CEO Brian Niccol said the coffee chain is working on a lineup of items that appeal to “health-conscious ...

Starbucks decided to sunset its mobile order and pickup-only concept in fiscal 2026 following an evaluation of its North ...

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...

Starbucks' revenue beat isn't enough. Read here for insights on SBUX's 'Back to Starbucks' strategy, valuation concerns, and ...

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its ...