Beauty fans camped overnight and thousands of shoppers queued in line ahead of the opening of Sephora in the Bullring in Birmingham - the UK’s newest store

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

Hundreds of people spent hours queuing overnight in a shopping centre for the opening of a Sephora store. Crowds sacrificed sleep by waiting inside the Bullring in Birmingham from Tuesday afternoon until the beauty retailer opened its doors at 10:00 GMT on Wednesday.

Sephora officially opens in the Bullring on Wednesday November 13 and we've been inside to explore and get a first look at the huge new shop. The beauty brand, popular in the US, will mark the official opening with a ribbon cutting and entertainment at 10am on Wednesday and crowds are expected in anticipation of free gifts and fun.

Beauty fans camped overnight and thousands of shoppers queued in line ahead of the opening of Sephora's newest UK store today (Wed). Excited customers queued for hours to be among the first inside the US beauty brand's latest branch at one of Britain's biggest shopping centres.