Unlike the thick wodge M&S presented a few months ago, Tesco’s sweet treat is the same size and shape as a regular ...

TikTok is obsessed with Tesco’s new birthday cake sandwich after this summer has created a supermarket competition for the ...

Tesco have invented the Birthday Cake Sandwich, loaded with jam, sweet icing and colourful hundreds and thousands. It's a ...

There’s no getting around it: the Tesco version is the immature flatmate of M&S. But if this sandwich were positioned as part ...

The supermarket has released a 'birthday cake sandwich', hot on the heels of M&S's viral strawberries and cream sandwich.

The unusual creation is made up of two slices of birthday cake flavoured bread, a vanilla buttercream and raspberry jam ...

TikTok is obsessed with Tesco’s new birthday cake sandwich - a sweet, sprinkle-filled sando released as a limited edition. One video has racked up over 1 million views. This follows M&S, which ...

Tesco’s Victoria sponge-inspired birthday cake sandwich hits 1,000 stores for four weeks as part of its meal deal offer.

Tesco has unveiled its latest meal deal creation and it's not to everyone's liking. The unusual Birthday Cake Sandwich - ...

Tesco has launched a limited-edition birthday cake sandwich to celebrate 30 years of its Clubcard scheme – and the sweet ...