The angular, divisive electric pickup truck didn't sell as well as some Wall Street analysts expected in 2024.

Tesla is offering discounts on its Cybertruck electric vehicle following a report that production has reportedly been slow at Tesla's factory. The latest model Cybertrucks feature price cuts of up to $1,600, bringing the total to $72,890, with as much as $3,410 off for demo units (for a total of $74,030), as listed on its website .

Cybertruck emerged as the bestselling electric pickup in the U.S. over Q2 2024 as production ramped up and the company focused on fulfilling the backlog of orders.

The electric vehicle maker is offering discounts of $1,600 up to $3,270 on 12 Cybertruck models, according to its website. The least-expensive Cybertruck is currently available for as low as $78,390, down from about $80,000 previously. CNBC reported Wednesday that the discounts started this week.

Slowing sales of Tesla’s Cybertruck are pushing the automaker to reposition its workforce and change its pricing strategies.

After endless hype, similarly endless delays and one cringeworthy incident involving a broken window, Tesla finally began delivering its love-it-or-hate-it Cybertruck on Nov. 30, 2023. The event was

Not long after Tesla's delivery event in November 2023, hype for the Cybertruck triggered a period of inflated value on the secondary market, with many examples going for six-figu