"Lunchables sells hundreds of millions of units ... our goal is to give people a better for you alternative to it," he said.

The content creators, who have had success with their own food and beverage products, are launching 'Lunchly,' a grab-and-go lunch option.

Online influencers MrBeast, Logan Paul and Olajide “KSI” Olatunji on Monday announced they’ve launched a new grab-and-go food line called “Lunchly” selling pre-packaged meals similar to those offered by the decades-old Lunchables brand owned by Kraft Heinz.