Netflix, generative AI
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Netflix has used generative artificial intelligence (AI) to create visual effects in an original TV series for the first time, co-CEO Ted Sarandos confirmed.
This week, Netflix confirmed that it has used generative AI in one of its series for the first time. Co-CEO of the streamer Ted Sarandos shared the news on a company conference call yesterday, reports TechCrunch, claiming that Netflix was the platform with “the very first GenAI final footage to appear on screen.”
Netflix shared that its show The Eternaut used generative AI to create a VFX shot during its latest earnings call.
During its Q2 earnings call, co-CEO Ted Sarandos revealed that the Argentine sci-fi series El Eternauta features what the company claims is the "first GenAI final footage to appear on screen"
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