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Shares of action camera company GoPro (NASDAQ:GPRO) jumped 19.8% in the afternoon session after the company became one of the latest companies caught up in a "meme stock" rally.

GoPro's (GPRO) recent surge appears driven by meme stock dynamics and retail enthusiasm. See why I'm not interested in joining the stock price buying frenzy.

Meme stocks are back. Jolted by a sudden surge in Opendoor stock last week, a handful of other shares have ripped higher on interest from retail traders.

Why It Matters: GoPro’s recent stock value surge is indicative of the impact of legal rulings and financial performance on investor sentiment. The company’s ability to secure favorable legal outcomes and exceed financial expectations. The increase in stock of the company demonstrates the importance of these factors in the stock market.

GoPro (GPRO) shares rallied as much as 70% on Wednesday morning as retail investors on online forums, including Reddit, lit up with enthusiasm for the struggling camera brand. Meme stock enthusiasts went after GPRO this morning as nearly 10% of its float was sold short heading into today.

GoPro, Inc. (NASDAQ: GPRO) is a stock that many investors had written off, but it suddenly roared back to life in late July. In a stunning reversal, shares of the action camera pioneer surged. At

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