Issa Rae does things hard way in Super Bowl ad for TurboTax

Issa Rae thinks her prosecco goes well with Super Bowl snacks, but so does tax prep
Rae was familiar with TurboTax, having used it to prepare her taxes in the past. She said she loves the services mobile app. which her commercial aims to inform people about.
Watch TurboTax’s Super Bowl ad with Issa Rae that decries outdated tax filing methods
Rae then takes a literal million steps to reach the tax preparer’s office, which ends up being closed. She then awakes from the nightmare on a call with a TurboTax expert who has filed for her and cuts through a cake shaped like a box full of tax forms. The 45-second ad created by R/GA will air in the second quarter of Sunday’s game on Fox.
Hailee Steinfeld & Issa Rae Star In Two Iconic 2025 Super Bowl Commercials
Hailee Steinfeld and Issa Rae are leaving their mark on Super Bowl LIX by starring in their first Super Bowl commercials. Issa is teaming up with Turbo Tax for the big spot and Access Hollywood met up with her as she was filming the commercial.
Issa Rae does things the hard way in Super Bowl ad for TurboTax
Actor Issa Rae is asking why we do things the hard way in a new Super Bowl commercial for TurboTax. Get a peek at the ad before the big game!
Turbo Tax's Dreamy Super Bowl Ad Starts with Issa Rae's Nightmare about Her Accountant's Office
But it turns out that many Americans are bothered by the complexity of those places, too-at least if TurboTax's 2025 Super Bowl spot is any indication. The spot will run in the first half of the second quarter.
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