The “He Gets Us” ad campaign for Jesus, created by a Dallas advertising firm, will air a Super Bowl ad for the third consecutive year this weekend.Dallas-based

While the He Gets Us campaign is best-known for its Super Bowl ads — last year’s spot, featuring people washing each other’s feet, went viral — the sprawling PR effort is everywhere: the MLB World Series, the NBA and NHL playoffs, and on top of a NASCAR racecar; there was an ad during the Grammys this week.

He Gets Us, a campaign to revamp the reputation of Jesus, the central figure in Christianity, is back in the Super Bowl for its third consecutive year. A 60-second ad will run in the first half of the game,

This year's ad is an invitation for viewers "to explore the contrast between greatness as our society defines it and what Jesus said and showed greatness is." "

At about $7 million for a 30-second spot, nearly 40 companies are advertising in Super Bowl 59. See which ones here.

There is no better opportunity for advertisers than the Super Bowl, which is watched by an average of more than 100 million Americans each year. Naturally, the price of running a commercial during the game is enormous.

The spectacle will appeal to both die-hard sports fans and those clamoring for the commercials to see their favorite entertainers marketing cars and soda products. RELATED: Super Bowl LIX battle: How much are the Chiefs and Eagles actually worth?