Competitors like Netflix and Peacock also increased their subscription prices this year, a trend we've seen in streaming TV in the past three years. With this $3 price hike, the ad-free Apple TV Plus costs the same as Paramount Plus' premium plan, but slightly less than rival, ad-free versions of Netflix, HBO Max, Hulu and Peacock.

Apple TV Plus has announced it's raising the cost to watch its streaming programs by $2 per month in Canada. Apple says it will now charge $14.99 a month, while the annual subscription price will remain at $129 per year. It's the first time the technology giant has hiked the fees at Apple TV Plus since late 2023.

Apple TV+, known for psychological thriller "Severance" and other popular original shows like "Ted Lasso" and "The Morning Show," will raise its monthly subscription price by $3 starting Aug. 21. New subscribers in the United States will have to pay $12.