Netflix, generative AI
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The streaming giant’s co-CEO told financial analysts that artificial intelligence tools are expanding creativity.
Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.
Speaking at the company’s post-results conference call, the company’s co-CEO, Ted Sarandos, said that the platform had “the very first GenAI final footage to appear on screen” in an Argentine show called “El Atonata.” He noted that Netflix’s internal production group teamed up with producers to use AI to create a scene of a building collapsing.
Ted Sarandos has always had an uncanny grasp of titles and stars, conjuring them in his pre-internet days as a video store clerk and dropping them frequently during his 25-year run at Netflix. Even by those standards,
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Netflix has unveiled its first show, "The Eternaut," featuring AI-generated shots to cut costs. Co-CEO Ted Sarandos expressed excitement over the resu
The streaming company said it used the technology onscreen for the first time in an Argentine science fiction show.
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Netflix co-CEO Ted Sarandos. Photo by David Benito/FilmMagic. Netflix co-CEO Greg Peters also mentioned on the call that Netflix is incorporating AI into other aspects of its busi