Sydney Sweeney’s new American Eagle ad, featuring the line “great jeans,” sparked debate over beauty standards and a pun critics say nods to eugenics, the discredited theory of selective human breeding.

Sydney Sweeney’s sexy persona came out in a recent American Eagle campaign touting her “great jeans” — but the ad sparked controversy and backlash amongst social media users. From claims of over-sexualization to accusations of promoting eugenics,

Sweeney is the new spokesperson for American Eagle. In a recently dropped spot, shared on her Instagram, the 27-year-old is seen packing up a muscle car and then driving off. A man with a deep voice says, “Sydney Sweeney has great jeans.”