Netflix has used generative artificial intelligence (AI) to create visual effects in an original TV series for the first time, co-CEO Ted Sarandos confirmed.

The streaming giant’s co-CEO told financial analysts that artificial intelligence tools are expanding creativity.

Netflix said it used generative AI for the first time for a scene in an Argentinean show called "El Eternauta."

The streaming company said it used the technology onscreen for the first time in an Argentine science fiction show.

Netflix shared that its show The Eternaut used generative AI to create a VFX shot during its latest earnings call.

Netflix used AI on a fan-favourite series with a 96 percent Rotten Tomatoes score called The Eternaut and fans aren't happy.

Netflix used generative AI for a VFX scene in 'The Eternaut', saying it made the process 10x faster and more affordable without compromising the creative vision.

Netflix said on Thursday that it used generative artificial intelligence to produce visual effects that appeared for the first time on screen in one of its original series, employing a technology that has been a source of anxiety throughout Hollywood.