Building a brand is one of the most important things a company ... then your SOV should exceed your SOM. 2. Brand Health Next, you’ll need to understand where your brand stacks up to the ...

Julie Casteel is the Chief Strategic Accounts Officer & CMO at ibex, a global provider of BPO and customer engagement technology solutions. Creating a brand that rises above the noise in today’s ...

Sol de Janeiro USA, a luxury skincare brand ... State Building Observatory — the company’s cash machine — equaled its performance in 2019 with fourth-quarter revenue of $36.2 million.