To hear newspaper reports tell it, Tim Cook only has eyes for AR glasses, as the Apple CEO puts his focus on developing the company's next big product. But as a long-time iPhone user, forgive me for fretting that Cook and company risk losing sight of their most important product right now.

Apple’s CEO Tim Cook spoke to Commerce Secretary Howard Lutnick last week about the potential impact of the tariffs on iPhone prices.

Since Apple’s leadership is the target of much of DHH’s invective, let’s start with an acknowledgment that Apple CEO Tim Cook isn’t a showman, disruptor, or even a “ product person .” He’s a calm and reasonable guy,