During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:

The use of AI, which can generate images and videos based on text prompts, allowed the scene to be completed 10 times faster than traditional special effects tools and at a fraction of the cost. "The cost of it just wouldn’t have been feasible for a show in that budget,

According to CEO Ted Sarandos, it's already happened. In a video conference call after Netflix's earnings were announced on July 17, Sarandos took questions, one of which was focused on when and how the streaming company will generate content with artificial intelligence tools.