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Abrdn Welcomes Back the Letter E, Rebrands as aberdeen
noting that it previously went by Aberdeen Asset Management. Standard Life Aberdeen became Abrdn in 2021, after a ...
BBC1mon
Abrdn adds back vowels after widely mocked rebrand
In the past it has been Aberdeen Standard Life and Aberdeen Asset Management. Its rebrand to Abrdn in 2021 was largely derided, with some saying it seemed like a typo, and others joking the firm ...