AppLovin Taps Into Retail Ad Market, But Growth Hinges On Big-Brand Adoption: Analyst
Needham analyst Bernie McTernan reiterated a Hold rating on the shares of AppLovin Corp (NASDAQ:APP). The analyst has ...
Digital Information World11d
Top Apps Can't Afford to Ignore Apple Search Ads, Here’s Why
Appfigures’ analysis reveals 80 top apps use Apple Search Ads, signaling a growing trend across app categories.
Business of Apps6d
Breakthrough scaling: Boost your app campaigns
Scaling app campaigns is the ultimate goal for mobile marketers. It’s the process of expanding your successful marketing ...
TidBITS5d
How to Identify iPhone Apps That May Contain Location-Tracking Ads
Adam Engst explains how to determine whether any apps on your iPhone may have been unintentionally sharing your location with ...
Social Samosa12d
'Vapor' ad fraud exposed, with 180+ fake apps and 56 million downloads : Report
The scheme, named for its ability to 'evaporate' real functionality from apps, exploits users and ad networks at scale.