The announcement comes as PropellerAds officially rolls out this feature, which provides advertisers with immediate access to traffic with strong engagement from users, including those interested in ...

Needham analyst Bernie McTernan reiterated a Hold rating on the shares of AppLovin Corp (NASDAQ:APP). The analyst has ...

Appfigures’ analysis reveals 80 top apps use Apple Search Ads, signaling a growing trend across app categories.

Adam Engst explains how to determine whether any apps on your iPhone may have been unintentionally sharing your location with ...

Scaling app campaigns is the ultimate goal for mobile marketers. It’s the process of expanding your successful marketing ...

The scheme, named for its ability to 'evaporate' real functionality from apps, exploits users and ad networks at scale.