The booming, baritone narration by Jim Fagan is as much a part of 1990s NBA games as Bugs Bunny selling shoes with Michael ...

Lionel Messi and Refik Anadol come together to create an AI-generated artwork based on Messi’s favorite career goal. The ...

The use of generative artificial intelligence in sports is a hot-button topic. On Thursday morning, prominent tennis writer Ben Rothenberg noted an obvious AI-generated image (with significant ...

NBC Universal reached a multi-year media rights deal with the NBA, which begins with the 2025-26 season. An AI-modeled voice ...