Instead of heading straight to search engines or downloading content, buyers are now turning to AI for vendor comparisons, ...

This isn’t the time to mimic bold moves just because they’re grabbing headlines. Rather, this is a chance to reimagine what ...

Is 2025 the year of agentic AI? KPMG thinks so; the firm’s AI Pulse Survey for Q4 2024 found that 51% of organizations are ...

Instead of piling on more and more tech solutions, marketing teams can leverage AI to accomplish more with less.

At the intersection of commercial real estate and technology, REItrades is redefining how institutional commercial real ...

A Guess campaign in Vogue featuring an artificially generated model has reignited debate over what it might mean for ...

Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and ...

When AI first entered the marketing conversation, fear quickly followed. Headlines predicted mass job losses, automated ...

For the AI Marketing category, the top three awarded companies have demonstrated that AI tools have helped them excel and grow in various aspects of the marketing process—both internally and for ...

Dive Brief: Unilever’s top marketer claims artificial intelligence (AI) is allowing the packaged goods giant to produce some of its content twice as fast and at half the cost, per a press release.

LLMs and AI tools have transformed nearly every industry, including marketing. We’ve become accustomed to AI’s ability to: Generate text, images, and video. Summarize articles. Transcribe audio.

Also: Why I just added Gemini 2.5 Pro to the very short list of AI tools I pay for "GenAI touches the core of the deeply human creative process, impacting the lives of all consumers and creators ...