From automating content creation to optimizing complex ad campaigns, AI allows us to enhance every aspect of marketing.

For tech-savvy business leaders, integrating AI into their sales processes has become a game changer in today’s fast-paced ...

Artificial intelligence (AI) isn’t just reshaping industries, it’s upending them. Nowhere is this more evident than in ...

At the recent Women in Marketing Real Talk Debate Series held in Accra, Ghana, Emma Wenani, Chief Director at Global Media ...

Leadership of digital IT marketing technology transformation falls under the expertise of Nishant Dave who brings extensive experience in this field.

Agentic AI refers to AI models operating autonomously within workflows, making decisions about the next steps without human ...

This article is sponsored by ActiveDEMAND. It is based on a discussion with Sean Leonard, CEO and Founder of ActiveDEMAND.

W. Edwards Deming’s 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas weren’t just about improving production lines—they were about ...

While AI tools are not yet universally deployed, we’re fast approaching a time when they will be, and many agencies are ...

AI technology has improved almost every industry out there, and one of them is certainly video marketing. People have used ...

Estée Lauder Companies and Unilever are among the beauty players tapping into the format’s creative powers, but are consumers ...

From production and supply chain optimisation, to marketing and consumer engagement here's how AI is transforming the ...