A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

From automating content creation to optimizing complex ad campaigns, AI allows us to enhance every aspect of marketing.

Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

AI is a new horizon for small-business location-based marketing. You can use the technology to create ... creative and advertising agencies. Do I qualify?

Now is the time for marketing leaders to move beyond experimentation and start empowering their employees to use AI in their highest impact use cases. We know how overwhelming content demands can ...

So what does responsible AI use in advertising look like? All three leaders agree on the need for ethical guardrails. Kaul urges agencies to define clear guidelines before diving into ...

Does AI kill authenticity? And does it even matter? After all, consumers say they care about authenticity, but their actions ...

The pizza chain has tapped Google Cloud’s AI tools to optimize delivery routes, create a customer-facing chatbot and deliver ...