For me, the top tools streamline the design process, helping you make professional-looking logos for your business whether you're a professional designer or non-designer.

STYLEBOOK explains the background. Is it a hook, an arrow, or something else? Regardless, the dynamic Nike logo is ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this ...

Brands like Bombardier are adding a trendy feature to their logos: a catchy name. Here's why more logos are following after Nike's 'Swoosh.' ...

Kia’s Logo Redesign Was a Total Flop. The Company Did What No Brand Should Ever Do Kia violated these four basic design principles.