To promote the almond snack ahead of March Madness, McKinney tapped basketball super-fans, who consider the nuts a necessary game-time food. The agency created custom packages for three almond lovers: ...

Blue Diamond's new custom cruiser giant almond sets out to give away a million free samples in nationwide marketing blitz.

Blue Diamond's promotional vehicle looks like an overgrown almond and even has an almond launcher. It will be the star of the company's "Bring Your Flavor" tour ...

The Nutty Cruiser Will Spread Tasty Crunch of Almonds in 2025 as a part of “Bring Your Flavor” National Tour starting in Sacramento.

Blue Diamond Growers reported just a slight gain in its annual almond sales while touting new efforts to reach consumers, including selling mixed nuts for the first time. The Sacramento-based ...

Blue Diamond Growers, the world’s leading almond marketer and processor, today announced the creation of its latest ...

Blue Diamond Growers, the largest almond processor and marketer, issued a statement of support following the reintroduction of the Agriculture Export Promotion Act of 2025. The Company issued the ...

Building off of the “Unapologetically Almond” strategic positioning from McKinney, the new Almond Breeze campaign marks the agency’s first TV launch in a year for the brand and features the use of the ...

SACRAMENTO, Calif.--(BUSINESS WIRE)--Blue Diamond Growers, the world’s leading almond marketer and processor, today announced the creation of its latest innovation, The Nutty Cruiser™ set to ...

SACRAMENTO, Calif., Feb. 7, 2025 /PRNewswire/ -- Blue Diamond Growers, the largest almond processor and marketer, issued a statement of support following the reintroduction of the Agriculture ...

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