Instead, Blue Ocean pens their kanpachi in the warm, open waters of their natural environment. “We’re in 200 feet of water, in conditions that mimic 30 to 40 miles offshore from the U.S ...

According to the Four Actions Framework (W.C. Kim), blue ocean industries create value through four distinct actions: 1. Reduce marginal factors below the standard. 2.

I spoke to W. Chan Kim and Renée Mauborgne about why they decided to write the book, the mindset of a Blue Ocean Strategist, how to move from a red to a blue ocean amidst changes in the ...