BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

— Boston Celtics (@celtics) October 6, 2022 It's clearly a stark contrast to the logo that's been painted at center court for years, as seen below: The Boston Celtics logo on the court at TD Garden.

The Boston Celtics officially unveiled a new alternate logo (featured above), which they are calling "Lucky Alternate," on Monday morning. "The new logo, which was created in-house, features a ...

Amica Mutual Insurance has begun a multi-year partnership with the Celtics, the team announced Tuesday. As part of the deal, Amica becomes the “exclusive auto, home, and life insurance partner ...

Bill Chisholm is set to be the largest stakeholder in the Boston Celtics when the franchise’s $6.1 billion sale to him and his ownership group is finally approved by the NBA’s Board of Governors.

Emily Morgan is at it again, this time recreating the Boston Celtics logo to give it a fresh new look that has fans going wild. Skip to main content Skip to header right navigation ...

T he Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this year's finals matchup. Led by point guard Shai Gilgeous-Alexander, who ...

LAWTON, Okla. (KSWO) - “Walk in your trap and take over your trap.” is a saying many athletes say in the sports world, when ...

The Boston Celtics are the 2024 NBA Champions.. The storied club stomped the Dallas Mavericks 106-88 tonight, giving Boston a so-called “gentlemen’s sweep” of the series, 4 games to 1.

The Celtics have unveiled one of several tributes planned for the 2022–23 season in honor of the late Bill Russell, who died on July 31 at the age of 88. Boston announced Russell’s legendary ...