BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The Boston Celtics officially unveiled a new alternate logo (featured above), which they are calling "Lucky Alternate," on Monday morning. "The new logo, which was created in-house, features a ...

The Boston Celtics are an organization steeped in history. So whenever any aesthetic change is made, fans take notice. ... The Boston Celtics logo on the court at TD Garden.

Boston's new look was first revealed by the Boston Globe, which notes that its inspiration dates back more than 50 years ago.. Created in-house, the logo, which is known as the “Lucky Alternate ...

As part of the deal, Amica becomes the “exclusive auto, home, and life insurance partner of the Boston Celtics,” and its logo will appear on Celtics jerseys starting next season.

Emily Morgan is at it again, this time recreating the Boston Celtics logo to give it a fresh new look that has fans going wild. Skip to main content Skip to header right navigation ...

Mar 30, 2024; New Orleans, Louisiana, USA; Boston Celtics logo on warmup pants against the New Orleans Pelicans during the first half at Smoothie King Center.

A towel with the Boston Celtics logo lays on a chair before Game Five of the Eastern Conference Second Round Playoffs at TD Garden against the Cleveland Cavaliers on May 15, 2024 in Boston ...

Shai Gilgeous-Alexander and his Oklahoma City Thunder didn’t just beat the Celtics in Boston on Wednesday night. The current NBA MVP front-runner’s sneaker sponsor trolled the entire city too ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.