The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

As brands adapt to changing consumer expectations, innovative materials and technologies are redefining the future of packaging.

Graphic design is far more than aesthetics. It is a strategic tool that drives business success, strengthens branding, and ...

Branding is design. It’s the logos, typefaces, and design systems that bring a company to life. But it’s also strategy. A rebrand can reveal the priorities, motivations, and aspirations of a company ...

Digital Silk continues to help New York businesses redefine their market position with a focus on cutting-edge branding, high-performance web design, and digital marketing. Whether through custom ...