What Are the Benefits of a Company Logo?. A logo -- a small symbol or design used in... Logos are the most common example of how companies brand themselves. By working with a skilled graphic ...

Small business owners hire graphic designers to create marketing materials that reinforce the company branding. Such materials include logos, business cards, brochures and company letterhead.

Sometimes there's more to a company's logo than meets the eye. Here are 7 examples of logos with messages and meanings that you probably wouldn't pick up on at first glance. BMW — The German car ...