Reliance Consumer Products Ltd (RCPL) has acquired the 'co-powered' sponsorship slot for its Campa soft drink brand in the 2023 Indian Premier League, previously held by Coca-Cola's Thums Up.

You won’t see Salman Khan doing stunts and getting soft drink Thums Up as Coca Cola dropped the Bollywood star as the brand ambassador of Thums Up. Coca Cola is now in talks with Ranveer Singh ...

This is a case about how a native Indian cola brand, Thums Up, became India’s first billion USD beverage brand, in a time when COVID-19 tore through the carbonated beverage industry. More importantly, ...