Social media marketing is the process of creating and posting content to promote your business or products on social media platforms. These outlets include Facebook, Instagram, X (formerly Twitter ...

A lot of businesses still struggle with understanding how to use social media effectively. As a business owner, it can be tempting to want to jump right in and establish profiles on sites like ...

Tools like Google Search Console and Ubersuggest help businesses track trending search queries and optimize content for ...

Email marketing and social media are two of the top digital marketing tactics you can use to promote your business. Both offer unique opportunities and challenges that are important to keep in mind ...

For my students who are doing the digital marketing and social media marketing project and want a more in depth explanation. Here we cover the topics you should cover in the project from the marketing ...

By 2022, the number of worldwide social media users is expected to reach 3.96 billion. As of 2021, 82% of the United States population has a social networking profile.

1. ASSESS YOUR ASSETS: The first action you should take before engaging in online marketing or social media marketing and engagement is to look at what are you’re trying to promote.

Social media marketing means using platforms such as Facebook, LinkedIn or Twitter to share information with your customers. Many companies use this form of marketing to supplement their online ...

But livestreaming isn’t just for celebrities and influencers; businesses are increasingly using livestreaming on social media as a marketing tool. Businesses can use livestreaming as a form of social ...

Social media is integrated into every aspect of our lives, whether we use it to stay in touch with colleagues, read news and opinions, learn about new products, research companies, look for events ...

They found that 60% of businesses are using social media, a figure which drops slightly to 57% for small businesses. There are clear differences between larger companies and smaller ones, with 90% of ...