EXCLUSIVE: Chivas Brothers’ chief financial officer Ed Fells explains how the whiskey business frames strategic environmental priorities and facilitates cross-functional working to finance the ...

I spoke with Chivas Brothers' Head of Luxury Development, Jacques-Henri Brive, about their new pinnacle for personalized ...

To mark World Water Day (22nd March), Chivas Brothers have launched a new sustainability partnership intending to protect the rivers and waterways of Scotland. Named ‘The River Within', the ...

The Monégasque Ferrari driver and the Scotch whisky company are hosting an exclusive piano bar pop-up at the Australian Grand Prix to kick off the multiyear partnership.

Chivas Regal, a scotch whisky brand, has announced Formula 1 driver Charles Leclerc as its global brand ambassador in a ...

Chivas Brothers, Pernod Ricard, recognised that the language of whisky flavours was repetitive, intimidating to novices, and in need of modernisation – with both the category and consumers defaulting ...

Luxury Scotch whisky, Chivas Regal, has announced Formula 1 driver Charles Leclerc as its Global Brand Ambassador in a multiyear partnership, highlighting the brand’s growing influence in modern ...

The whisky is being showcased via a dynamic activation and in-store promotion programme complete with guided tastings that underline Chivas Regal’s ongoing premiumisation drive.

Global Marketing Director for Chivas Regal at Chivas Brothers said in a press release. “The 88 notes of the piano draw perfect parallels with the 85 flavor notes of our iconic Chivas 18 Year Old ...