EXCLUSIVE: Chivas Brothers’ chief financial officer Ed Fells explains how the whiskey business frames strategic environmental priorities and facilitates cross-functional working to finance the ...

I spoke with Chivas Brothers' Head of Luxury Development, Jacques-Henri Brive, about their new pinnacle for personalized ...

To mark World Water Day (22nd March), Chivas Brothers have launched a new sustainability partnership intending to protect the rivers and waterways of Scotland. Named ‘The River Within', the ...

The worlds of are coming together again. Iconic blended Scotch whisky brand announced that it was naming Formula 1 driver Charles Leclerc as its Global Brand Ambassador. Chivas Regal and Charles ...

The Monégasque Ferrari driver and the Scotch whisky company are hosting an exclusive piano bar pop-up at the Australian Grand Prix to kick off the multiyear partnership.

Pernod Ricard stopping all exports of its international brands to Russia led to a fall in sales for Scotch whisky maker Chivas Brothers during its latest financial year. The Scotland-headquartered ...

Chivas Brothers, Pernod Ricard, recognised that the language of whisky flavours was repetitive, intimidating to novices, and in need of modernisation – with both the category and consumers defaulting ...

The whisky is being showcased via a dynamic activation and in-store promotion programme complete with guided tastings that underline Chivas Regal’s ongoing premiumisation drive.

Chivas Regal, a scotch whisky brand, has announced Formula 1 driver Charles Leclerc as its global brand ambassador in a ...