Look out world, Coca-Cola is introducing beverages to Bluetooth. On Friday, the company announced its brand new soda machine, the Coca-Cola Freestyle 9100, which will utilize Bluetooth ...

This campaign was planned for winter, the season when demand for hot canned coffee climbs. Coca-Cola wanted to: Raise purchase frequency of GEORGIA coffee from vending machines among heavy users.

NEW YORK - A Coca-Cola exec at the 2011 Mobile Marketing Forum discussed the company's SMS-enabled vending machines that let consumers pay for beverages using their mobile devices. Doug Busk, mobile ...

Coca-Cola believes the service will be a hit with people who routinely buy drinks at outdoor vending machines, and has attained the initial target of having 100,000 subscribers by the end of the year.

Coca-Cola is availing itself of the growing trend toward Wi-Fi use by smartphone owners with a new strategy to enable wireless connectivity through its branded vending machines. The Wi-Fi-enabled ...