This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025.

Starbucks is asking baristas to write messages, names, and even smiley faces by hand on cups in the latest effort to make its stores more friendly.

Starbucks customers should brace for another drastic change. However, shortly after the company revealed its latest sales performance, its CEO doubled down on another major change ...