Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

Social media has become a useful tool for companies hoping to boost brand awareness, engagement, and loyalty among consumers. A study published in the International Journal of Business Performance ...

Release Date: November 16, 2016 This content is archived. BUFFALO, N.Y. — For businesses using social media, posts with high engagement have the greatest impact on customer spending, according to new ...

Genesys®, a global cloud leader in AI-Powered Experience Orchestration, today announced Genesys Cloud Social to help ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

The study first analyses how social media functions as a crisis communication tool, bypassing geographic and demographic ...

The beauty market is facing profound shifts, driven by the rise of social and e-commerce and their influence on consumer ...

For every complaint expressed, more than 25 go unregistered, according to some studies; rather than complain, the vast majority of those dissatisfied customers simply take their business elsewhere.

Businesses use social media monitoring to gain insights into customer preferences, industry trends, and competitors’ activities, which can enhance marketing strategies and content creation. The ...

Genesys Cloud Social unlocks real-time insights from social media, fueling AI-driven, end-to-end, personalized customer experience orchestration Genesys®, a global cloud leader in AI-Powered ...