Cadbury Dairy Milk Silk has for over a decade positioned itself as a premium chocolate and has become the second biggest chocolates brand in India. Positioned as an indulgent treat to be enjoyed with ...

The dairy industry takes more of your money by erecting barriers to competition. Got rent-seeking?

Once a novelty, just four years after its launch chocolate brand Cadbury Dairy Milk Silk (CDM Silk) became nothing more than ordinary. Chocolate being an impulse-driven category, the brand was being ...

Beyond its taste, oat milk stands out for its eco-friendly production, requiring fewer resources than dairy and other ...

plant-based brands such as Silk and Oatly have adopted a consistent formula of using edgy and irreverent marketing to create differentiation and memorable campaigns while disrupting a category still ...

Silk, one of North America’s leading plant-based beverage brands, is questioning breakfast loyalties with an unconventional campaign aimed at settling a long-standing debate: Is dairy milk truly the ...

Almond milk tends to offer little when it comes to protein. Most standard almond milks contain just one gram of protein. When fortified, however, this dairy-free beverage can provide eight grams of ...