The Elf on the Shelf’s face was burnt to a crisp after the husband rested it on a lightbulb. TikTok / @maddieeeee311 “At least it didn’t start a fire,” Maddie wrote.

The Lumistella Company, the creative force behind the internationally acclaimed Santaverse™ and The Elf on the Shelf ®, kept the holiday spirit alive this summer through a series of strategic ...

Elf On The Shelf has become a household name in the UK over the years – to the point where there’s no escaping it come 1st December (there’s even an Elf’s Story movie and Tonie character.) While the ...

The Elf on the Shelf is jumping off the shelf and into game consoles, as it will be getting its own video game this Autumn ...

Elf on the Shelf is based on the book written by Carol Aebersold and her daughter Chanda Bell. As the story goes, cute 10-inch tall elves, called Scout Elves, arrive in children's homes during the ...

The mother-daughter duo self-published "The Elf on the Shelf: A Christmas Tradition" in 2005. The original book comes with an elf doll, available in several diverse options.

An Elf on the Shelf is one of Santa’s most important helpers. An Elf on the Shelf observes your child from a special location which changes every day.

Emmy Park for N.Y.Post Even the creators of The Elf on a Shelf, 50-year-old twins Chanda Bell and Christa Pitts, understand why it can be frustrating, but recommend parents keep it simple.

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task. Luckily, these last-minute Elf on the Shelf ideas are easy.

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task. Luckily, these last-minute Elf on the Shelf ideas are easy.

Before you set your Elf on the Shelf, take a look at these rules approved by Santa's little helpers themselves! The rules include never touching your Elf!

Under Pitts’ leadership, 25.5 million The Elf on the Shelf scout elves, pets and mates have been sold in 24 countries. (The Lumistella Co. / Fox News) "He was always in a new place.