Fujifilm introduced the GFX System of mirrorless digital cameras in 2017 and has added a series of improvements, including video capabilities. With GFX Eterrna, the company is combining its filmmaking experience and experience as a premiere source of lenses under the Fujinon brand with the advanced technology of its GFX System cameras, it said.

The 102MP sensor will be paired with Fujifilm's X-Processor 5, also brought over from its more stills-focused cameras. That sensor is "approximately 1.7 times larger" than 35mm sensors, which themselves are considered relatively big for cinema cameras.

I bet you have asked many times over the years, “When will Fujifilm make a dedicated cinema camera?” Well, my friends, today is the day. FUJIFILM

Achieving rich, true to life visuals with the large format sensor Paving the way for a new era of film production and timeless masterpiece

Fujifilm is developing a medium-format, 102-megapixel cinema camera, the company said in a surprise announcement.