W hen a famous philosopher coined the term "history repeats itself," he probably wasn't referring to the designer bags that ...

Everyone knows about the Fendi Baguette. An iconic bag design first introduced in 1997 ... flap closure and FF logo as the Baguette, but where it differs is in the size and space on offer.

Above, watch an exclusive of Fendi's new Mamma Baguette campaign which was shot and directed by image making and director duo, Stefano Colombini and Alberto Albanese, better known as Scandebergs. And, ...

That same year, he designed the now iconic Fendi FF logo, standing for ‘Fun Furs ... a call back to one of Carrie Bradshaw’s most iconic lines, “This isn’t a bag – it’s a bag-uette.” The Independent ...

The actress sat front row at the Milan collection wearing the bag that nodded to her much-loved Carrie Bradshaw character.