Currently, my vanity is home to seven (soon to be eight) full-size bottles of rose perfume, and going to department stores to ...

Throughout history, roses have been a powerful motif in love stories. A new wave of rose-infused fragrances is captivating a fresh generation, adding a modern twist to this timeless symbol.

Fragrance fans who enjoy 'luxury' scents without the hefty price tag are encouraged to try this £18 Next perfume ...

Adding fragrance to your garden or landscape is fun, interesting, and infinitely rewarding. It's one of the most important ...

This spring, we’re still wearing floral fragrances, but we’re saying goodbye to the more traditional flower-forward perfumes of the past and opting for ones with a spicier, woody edge.

PhDEF shapes petals and controls floral scent. Scientists silenced it in petunias. The flowers lost their scent but kept ...

understanding PhDEF's regulatory functions could contribute to bioengineering efforts to optimize scent production in flowers, with applications in both horticulture and the fragrance industry.

Breakthrough University of Florida research is unveiling secrets behind floral fragrance, thanks to an unlikely plant: ...