Givenchy's Gentleman Society Eau de Parfum introduces an unexpected blend of notes, starting with fresh sage and cardamom, ...

Study on petunias yields discovery that offers potential applications for breeding more resilient and pollinator-friendly ...

Currently, my vanity is home to seven (soon to be eight) full-size bottles of rose perfume, and going to department stores to ...

Fragrance fans who enjoy 'luxury' scents without the hefty price tag are encouraged to try this £18 Next perfume ...

Throughout history, roses have been a powerful motif in love stories. A new wave of rose-infused fragrances is captivating a fresh generation, adding a modern twist to this timeless symbol.

A study led by Prof. Alexander Vainstein from The Robert H. Smith Faculty of Agriculture, Food and Environment at The Hebrew University of Jerusalem has revealed the crucial role of the PhDEF gene in ...

Adding fragrance to your garden or landscape is fun, interesting, and infinitely rewarding. It's one of the most important elements of any garden.

Breakthrough University of Florida research is unveiling secrets behind floral fragrance, thanks to an unlikely plant: ...

PhDEF shapes petals and controls floral scent. Scientists silenced it in petunias. The flowers lost their scent but kept ...