The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It ...

A good logo is crucial for a company's branding strategy. While Pepsi recently redesigned its bottle , it decided to keep its logo, which it redesigned in 2008 for $1 million .

Earlier this year, the Second Avenue Business Association successfully petitioned the construction company Skanska for $3,000 to create 10,000 special-edition shopping bags. Dig Deeper: How to ...

South Korea, which elected a new president this week, has so far this year suffered two dramatic fatal collapses that addto the country's troubling construction safety record.

Nissan's first logo was created in 1983 when Datsun adopted a new name. There have been few changes leading up to this most recent version, designed in 2002. 17.

Investors seem optimistic about demand for home construction as well, as many leading builders are outperforming the broader stock market. Lennar has rallied 67% in the last 12 months while ...

For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to ...